the Fanny pack just got rebranded.

There’s no word that’s as ghastly as the word fanny ( I can’t even say vagina yet – Va-J-J just always sounds better). And therefore even just the name “Fanny Pack” carries with it some major throwbacks to my mum and dad’s generation.  Throwbacks that I would much rather stay as ‘throwbacks’.

Mmmmm … But it seems not!





The newly coined “waist bag” is gaining momentum amongst fashionista’s around the world —and the appreciation is nearly devoid of irony.

It’s not normal (in an industry that tolerates 10-inch stilleto’s, fake eyelashes and lady Gaga) for fashion houses to celebrate pure utility. But it seems that they have!

 I am impressed. The capabilities that fashion houses have these days is exceptional – so exceptional that they have managed a significant feat – rebranding the Fanny pack. Chanel featured them throughout their Couture 2014 fashion show and they seem to have set the stage for this fashion item. It’s quite refreshing actually! All hail the new fanny pack.

A little Shimmy to your life

On Tuesday I was really stoked to have been invited by my Digsmate to go to the summer launch of Shimmy Beach Club.

As an exception to my student living, we got picked up in an all-black BMW and whisked off to the Waterfront where we were greeted with cocktails and surrounded by celebrities.


(Jodes and I unashamedly having a good selfie in our chauffeured drive)


It’s not often that you can sip on copious amounts of Moet Champagne and eat a 4 course dinner – all the while sitting next to the editor of a prestigious magazine. The gorgeous Jeanny-D was our entertainer for the night and boy did she deliver – she is as charismatic in real life as she is on screen – I don’t know where she gets all her energy from but she managed to somehow keep us laughing throughout our meals (4 courses of mains and 4 courses of deserts — we were there for a while). When we later met her , I was truly impressed at how she managed to be interested and engaging with every person there – she is a ball of fire and such a nice, down-to-earth gal who could come over for tea and bake cupcakes with.


Shimmy is hands down the only place for luxury, exceptional service and quality. 

Thank you Shimmy for spoiling us so :)
Holly Hocks x

Red-Carpet Predictions what what

I thought I’d share my predictions for this season’s red carpet :) Can I please just be a celebrity and someone can give me free clothes?


Reem Acra

I’m UHBSESSED. I can imagine Gisele Bunchen wearing this.


Jenny Packham

I can imagine Emma Stone wearing this.


Monique Lhuillier

Long skirts are so gorgeous this season – classy, chic and very complimentary.

I can imagine Dakota Fanning wearing this.

oscardlrOscar De La Renta

I can see Emma Watson wearing this

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Matthew Williamson

This COLOUR. Has to be worn by someone with dark skin – Eva Longoria maybe?

alberta ferretti

This is to die for. I can only imagine Kiera Knightly wearing this.

Styling and jiving at a festival.

I am fortunate enough to be attending this year’s Rocking The Daisies (check out their website, it’s pretty sick). And after all the hype of everything – I suddenly realised that my mainstream Cape Townian style won’t exactly go down well at the hippest festival in SA. I mean — I’m not cool enough to smoke, don’t have any belly rings, and really really don’t shmaak those gypsy pant things that everyone seems to wear.

So if you’re also wondering what to wear to daisies this weekend, check this out for a little inspiration :)


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I’ve noticed how many designers showcased their 2014 Spring/Summer collections that involved paint splashes, brushstrokes and abstract prints. This is definitely trending! Watch this space. x


PRADA Spring/Summer 2014


CELINE Spring/Summer 2014


celine 2014 spring summer fashion and art